02/28/2011

Tecnica group at Ispo China

The seventh sports business network in Asia opened its doors for three days at its new venue, the China National Convention Center in Beijing, to more than 17,700 professional visitors. This represented a further record year for ispo china, with an increase in attendance of 9 percent which confirmed that the event resonates strongly with the rapidly evolving Asia-Pacific market.
Tecnica Group was in a central position exposing with the brands that are already established in the Chinese market: Nordica, Nitro, Rollerblade, Blizzard/Tecnica and Tecnica Outdoor Shoes.
As a showcase for premium brands and product innovations, ispo china is matching the mood and the momentum that is being created by today’s younger, more affluent and lifestyle oriented consumers. A desire for authentic international products is evidenced by the increasing number of premium brand retailers opening in China and the region, along with a general retail demand for high quality labels.
Overall a total of 276 exhibitors participated, a 29 percent increase on ispo China 2010 and representing 350 brands from 19 countries.

" The Chinese market is one of the biggest in the outdoor industry and the Chinese are curious about new brands. ispo china has provided us with a very nice platform to develop these opportunities by communicating with our clients and learning more about their needs" Alberto Zanatta, General Manager of Tecnica Group S.p.A.

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